By studying visitor statistics in detail from Google Analytics and similar tools, you’ll learn which parts of your service that needs to be developed.
Following the development of our services in Google Analytics or similar quantitative statistical tools is something we do every day, when it comes to a site or digital service. A couple of times a year, it makes sense to take a deep dive into the numbers.
I will be happy to review your statistics from a usability perspective. Together we go deep and find the strong and weak points of your service. When we study how the statistics change over time, we see short- and long-term changes in user behavior, enabling us to secure conversion, both now and in the future.
However, web statistics have their limitations. Seeing the statistical outcome of your service does not automatically provide a clear path forward. To know what the next step is, the service needs to be tested by users so that we see the experience with their eyes. In my methodology, I use eye-tracking as a complement to web statistics to see how weaknesses can be improved.