The most exciting projects to work with are those that can help save the world. In this mission we wanted to Västtrafik affect Gothenburg’s travel behavior by showing how much they could save on the butt to go instead of taking the car.
The challenge of changing travel behavior is that the audience appreciates the convenience of their car and can afford to pay what Commuting by car costs.
Västtrafik can easily be perceived as a party in the case and one of the conditions behind the calculator was that the estimate could be made with data from an external player with
My mission was to seek out one player and chosen fell on Motormännen which by their bilkostnadskalkyl is the most well-reputed player on the market. Automobile Excel-based spreadsheets used by, for example, most banks as a basis for financial advice. To work out a överresnkommelse on cooperation was a very interesting part of the mission.
To make the estimate into an interactive and entertaining web solution needed all the formulas and relationships in the Excel sheet is analyzed and converted to a web interface. It required a completely new interaction design and visual design based on Västtrafiks visual identity programs. Lösnigen became an interface where the user by pulling the knob or fill in the values manually based bilkostnadskalkylens standard values get an intuitive understanding of the user’s own values are large or small.
Ahead of its corporate sales web presence created a trigger mapping to visa user motivations. The calculator focuses primarily in satisfying the needs of the audience that today Real shame car. This selects the target audience is likely the car instead of the bus most days , especially on when it rains. To break through the force of habit , it nödvädigt to get these people to realize exactly how much commuting by car really cost and how much to perhaps save by replacing just a few pieces of commuting days to Municipal per month.
The solution was so well liked within the organization that wishes to do a calculator for private side’s needs. A further preference is to integrate with Västtrafiks travel planner and make it even enkalre to use by commuting distance is automatically calculated and displayed on the map.
Marten has been absolutely indispensable in efforts to develop our commuting calculator. His skills as a UX designer and his power as an innovator has greatly contributed to making the project a reality!
- Mats Nyström, Head of sales, Västrafik department for corporate sales
Marten is one of Sweden ‘s most coveted interaction designers and usability consultants. His work has spread pleasant user experiences to millions of users all over the world. So, whether you are just a person with a good idea, run a small business or represent a multinational brand Marten can surely help to develop and improve your interactive business.
