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Presenting methods for exploring multiple design routes at Hyper Island

Presenting methods for exploring multiple design routes at Hyper Island
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Presenting methods for exploring multiple design routes at Hyper Island

Starting the design process can be overwhelming for any designer. There is always the risk of designing for the wrong target group or getting stuck in front of a blank Photoshop document. To be efficiente, all designers has to find well working methods for exploring design solution without draining the project budget. In my second presentation at Hyper Island, I shared two of my favorite design methods, effect mapping and visual moodboards!

DesignRoutesTeaser2

The students are at the Interactive Art director class. They are right now involved in a four-week module focused on Client Design Strategy and Branding. This part of their education is focused on design strategy, interaction design, digital brand construction and visual communication. The question is, how do we use design as a competitive tool? How does a trademark earn money through design and digital packaging?

Here is my presentation. Enjoy!

Post details 28th July 2015 Usability Expert
Written by
Mårten Angner
Mårten Angner

Hi, I'm an Interaction designer based in Stockholm but offer my services all over the world.

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Meet Mårten

Marten is one of Sweden ‘s most coveted interaction designers and usability consultants. His work has spread pleasant user experiences to millions of users all over the world. So, whether you are just a person with a good idea, run a small business or represent a multinational brand Marten can surely help to develop and improve your interactive business.

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